Enterprise rigor.
Founder focus.
Media Visionary is led by Jasen "JT" Gordon — an enterprise product and transformation strategist with 15+ years leading enterprise product, experience and transformation initiatives, built on an earlier foundation in enterprise software engineering.
Media Visionary is led by Jasen "JT" Gordon — an enterprise product and transformation strategist with 15+ years helping organizations decide what to build, change and prioritize before major investment.
The path there matters, because it explains the method. Jasen started in enterprise software engineering — deep enough in Java to co-author the Java 2 Enterprise Edition 1.4 Bible. That is why platform and systems constraints get named early in an engagement rather than discovered late, and why technical feasibility conversations do not require a translator.
That technical foundation was paired early with an entrepreneurial one. As an entrepreneur, Jasen competed in Black Enterprise’s Business Plan / Elevator Pitch Competition, placing third before a judging panel that included senior leaders from Black Enterprise and Walmart. Building and defending a business concept sharpened a perspective that still shapes the work today: a product has to create customer value, make commercial sense and be compelling enough for people to invest in it.
The more formative years came next, working as a product development coach inside large organizations. Not Agile ceremony — the work of helping multidisciplinary teams hold the whole product-development lifecycle in view, so business objectives, customer needs, design, engineering feasibility, operations and go-to-market stayed connected to each other. Sitting between business, product, engineering, UX, marketing, operations and sales for years surfaced the same failure over and over: every function was doing competent work, and the work still did not connect. Organizations were optimizing individual departments while losing sight of how the whole system behaved.
That recurring pattern — every function competent, every function viewing the initiative through a different lens — is what the Holistic Enterprise Blueprint™ was built to address, by bringing those perspectives into one shared view. From there the work moved through enterprise UX and customer experience, into large-scale transformation, and into AI product strategy — each layer added because the previous one kept running into it.
KPMG Studio — Senior Innovation & Strategy Consultant (Contract) · Dallas, TX · 2023
Inside KPMG Studio, Jasen worked as a senior innovation consultant and, on the AI cybersecurity initiative that became Cranium.AI, effectively served as an interim product strategy and product owner lead. The work meant leading daily cross-functional discussions with executives, developers, AI and security specialists and industry experts; running stakeholder and customer interviews; competitive and market analysis around cybersecurity for AI; AI opportunity and risk analysis; defining areas of product opportunity; shaping product strategy and the customer value proposition; facilitating design-thinking and strategy workshops; and developing wireframes, concepts and MVP prototypes so teams could evaluate potential directions. Together this helped establish the early product foundation for securing AI assets internally and for clients.
On attribution: this was early research, product strategy and MVP foundation work. Cranium was developed within KPMG Studio and became its inaugural spin-out; the company later raised a $25M Series A, bringing total company funding to $32M — company-level funding that occurred after this engagement, not funding attributable to any individual contribution.
Source: KPMG (opens in a new tab) Source: Cranium (opens in a new tab)
Separately at KPMG, Jasen created the curriculum and digital learning experience for the firm's internal innovation incubator: reviewing and organizing the existing innovation process, building a modular startup-development curriculum with e-learning content and supporting materials, and structuring the journey from idea through validation, project kickoff, vision and charter, startup story, milestones, funding readiness and launch — with videos, documentation, signoffs and progress tracking built in. The result was a repeatable innovation-development system: helping internal startup teams move from idea through validation, milestones, funding readiness and launch.
KPMG Studio is the firm's incubator for developing early-stage ideas into viable businesses. Source: KPMG Studio (opens in a new tab)
A third KPMG engagement covered the UX/UI redesign of a relocation services marketplace, connecting organizations with the housing, real estate and related service providers involved in employee relocation.
Jasen has worked alongside and contributed to initiatives connected to KPMG, AT&T, PepsiCo, PwC, Deloitte, NASA, and TruGreen — bringing enterprise-caliber strategy and execution discipline to every engagement, regardless of the organization's size or sector.
Helped shape the early product strategy, research and MVP foundation for the AI-security initiative that became Cranium.AI. The company later raised significant outside funding as it moved into market.KPMG Studio — AI Security Initiative
At TruGreen, Jasen went undercover as a new sales hire in their national call center to understand how America's largest lawn care company actually sold its services — and then built that knowledge into a digital product that enabled online purchasing for the first time in company history. That level of embedded discovery is how enterprise-caliber strategy gets built.
Today, Media Visionary brings that same rigor to enterprise leaders working upstream of major investment — helping them understand a complex problem, get the responsible functions aligned around it, and decide what should actually be built, changed or prioritized before the spending starts.
Senior-led. Specialist-scaled. JT leads the critical thinking and the client relationship personally — the discovery, the synthesis, the executive alignment. When an engagement needs more depth or scale than one person should carry, specialized teams are assembled around the problem. More on how engagements are delivered.
JT leads the strategic work directly, and brings in specialists across research, product, design, engineering, analytics, AI and architecture when the initiative requires them. The person you speak with is the person doing the thinking.
No tool is recommended before the problem is documented and sized. Every recommendation has a business case behind it — not just a technology rationale.
Media Visionary has no partnerships with software vendors. Every tool recommendation is made because it's the right fit for the organization — not because of a referral agreement.
Every deliverable is built to be acted on, not filed. Engagements can conclude with an executable roadmap, or continue into alignment, product definition and implementation support when the initiative calls for it.
Ready to work with
someone who's done it?
A direct conversation with JT. No sales handoff — you speak directly with the person who will lead the engagement, about the initiative you're trying to get clarity on, and an honest read on whether this is the right kind of help.